Data Protection

44bet Privacy Policy

At 44bet, your privacy matters. This policy explains exactly what personal data we collect, why we collect it, how we use it, and what rights you have over your own information. We keep things straightforward — no confusing legal language, just clear answers.

Last updated: January 2025 Applies to all 44bet accounts
Your Data Is Safe with 44bet

We use industry-standard encryption and security protocols to protect your personal information at every step — from registration to withdrawal.

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Privacy at a Glance

How 44bet Handles Your Data

Six things every 44bet player should know about how their personal information is managed.

We Collect Only What We Need

44bet only collects personal data that is necessary to operate your account, process transactions, verify your identity, and comply with legal requirements. We don't collect data for the sake of it, and we don't ask for information that isn't relevant to your use of the platform.

We Never Sell Your Data

Your personal information is never sold to third parties. Full stop. 44bet shares data only where it is strictly necessary — with payment processors, identity verification services, and regulatory authorities — and always under strict confidentiality agreements.

Industry-Standard Security

All data transmitted between your device and the 44bet platform is encrypted using SSL/TLS technology. Sensitive data stored on our systems is protected with encryption at rest. We conduct regular security reviews to ensure your information stays protected.

You Control Your Data

You have the right to access, correct, and request deletion of your personal data at any time. You can also request a copy of the data 44bet holds about you. These rights can be exercised by contacting our support team at [email protected].

Clear Retention Periods

44bet retains your personal data only for as long as it is needed for the purpose it was collected, or as required by applicable law. When data is no longer needed, it is securely deleted or anonymised in accordance with our data retention schedule.

Transparent Communication

If there is ever a material change to how 44bet handles your personal data, we will notify you directly — via email or an in-platform notification — before the change takes effect. You will always know what's happening with your information.

Your privacy matters to us. This Privacy Policy explains how 44bet collects, uses, stores, and protects your personal data. By using the 44bet platform, you confirm that you have read and understood this policy. If you have questions, contact us at [email protected] before proceeding.

01 Who We Are

44bet is an online betting and casino platform operating at 44bet.io. We are the data controller responsible for the personal information you provide when you register and use the 44bet platform. As data controller, we determine the purposes and means of processing your personal data and are responsible for ensuring that processing is carried out lawfully and transparently.

This Privacy Policy applies to all personal data collected through the 44bet website, mobile application, and any associated services. It applies to all registered players and to visitors who browse the platform without registering. By accessing 44bet, you acknowledge that you have read this policy and understand how your data is handled.

If you have any questions about this Privacy Policy or about how 44bet handles your personal data, you can contact us at any time at [email protected]. Our support team is available 24 hours a day, seven days a week.

02 Data We Collect

44bet collects personal data in several ways — directly from you when you register or use the platform, automatically through your use of the site, and from third parties where necessary for verification and compliance purposes.

Category Examples Source
Identity Data Full name, date of birth, gender, nationality Provided by you at registration
Contact Data Email address, phone number Provided by you at registration
Verification Data Government-issued ID, proof of address, selfie Provided by you during KYC verification
Financial Data Payment method details, transaction history, account balance Provided by you and generated through platform use
Technical Data IP address, device type, browser, operating system Collected automatically
Usage Data Pages visited, games played, session duration, bet history Collected automatically
Communications Data Support chat logs, emails, feedback submissions Generated through your interactions with 44bet

We do not collect any special category data — such as health information, racial or ethnic origin, or political opinions — unless you voluntarily provide it in the context of a responsible gaming request or a support interaction where it is directly relevant.

03 How We Use Your Data

44bet uses your personal data for specific, legitimate purposes. We do not use your data in ways that are incompatible with the purpose for which it was originally collected. The main purposes for which we process your personal data are:

  • Account management — To create, maintain, and manage your 44bet account, including processing your registration and verifying your identity.
  • Transaction processing — To process deposits, withdrawals, and any other financial transactions on the platform.
  • Legal compliance — To comply with anti-money laundering (AML) regulations, Know Your Customer (KYC) requirements, and any other applicable legal obligations.
  • Fraud prevention and security — To detect, investigate, and prevent fraudulent activity, cheating, and other prohibited conduct on the 44bet platform.
  • Customer support — To respond to your queries, resolve disputes, and provide assistance when you contact the 44bet support team.
  • Responsible gaming — To monitor account activity for signs of problem gambling and to administer responsible gaming tools such as deposit limits and self-exclusion.
  • Platform improvement — To analyse usage patterns and improve the functionality, performance, and user experience of the 44bet platform.
  • Marketing communications — To send you promotional offers, bonus notifications, and platform updates, where you have given your consent to receive such communications.

Marketing opt-out: You can unsubscribe from 44bet marketing communications at any time by clicking the unsubscribe link in any email we send, or by contacting us at [email protected]. Opting out of marketing will not affect your ability to use the platform.

04 Legal Basis for Processing

44bet processes your personal data on the following legal bases, depending on the purpose of the processing:

  • Contract performance — Processing that is necessary to fulfil our contractual obligations to you as a registered 44bet player, including operating your account and processing transactions.
  • Legal obligation — Processing that is required to comply with applicable laws and regulations, including AML and KYC requirements.
  • Legitimate interests — Processing carried out in pursuit of 44bet's legitimate business interests, such as fraud prevention, platform security, and service improvement, where these interests are not overridden by your rights.
  • Consent — Processing based on your explicit consent, such as sending marketing communications. You may withdraw your consent at any time without affecting the lawfulness of processing carried out before withdrawal.

Where 44bet relies on legitimate interests as the legal basis for processing, we carry out a balancing test to ensure that our interests do not override your fundamental rights and freedoms. If you would like more information about this balancing test, please contact us at [email protected].

05 Data Sharing and Third Parties

44bet does not sell your personal data to any third party. We share your data only where it is strictly necessary and only with the following categories of recipients:

  • Payment processors — To facilitate deposits and withdrawals on the platform. Payment processors receive only the data necessary to complete the transaction.
  • Identity verification providers — To carry out KYC checks as required by our licensing obligations. These providers verify the authenticity of the documents you submit.
  • Fraud prevention services — To detect and prevent fraudulent activity on the platform. These services may cross-reference your data against known fraud databases.
  • Regulatory and law enforcement authorities — Where we are legally required to disclose information, for example in response to a court order or a request from a financial intelligence unit.
  • IT and platform service providers — Companies that provide hosting, data storage, analytics, and other technical services that support the operation of the 44bet platform. These providers act as data processors under strict contractual obligations.

All third parties with whom 44bet shares personal data are required to handle that data in accordance with applicable data protection laws and to implement appropriate security measures. We do not permit third parties to use your data for their own marketing purposes.

International transfers: In some cases, your data may be processed by service providers located outside your country of residence. Where this occurs, 44bet ensures that appropriate safeguards are in place to protect your data in accordance with applicable law.

06 Cookies and Tracking Technologies

44bet uses cookies and similar tracking technologies to operate the platform, remember your preferences, analyse usage patterns, and deliver relevant content. A cookie is a small text file placed on your device when you visit the 44bet website.

The types of cookies used by 44bet include:

  • Essential cookies — Required for the platform to function. These cannot be disabled without affecting your ability to use 44bet. They include session cookies that keep you logged in during your visit.
  • Functional cookies — Remember your preferences, such as language settings and display options, to improve your experience on the platform.
  • Analytics cookies — Help us understand how players use the platform, which pages are most visited, and where improvements can be made. Data collected is aggregated and anonymised.
  • Security cookies — Used to detect and prevent fraudulent activity, including identifying unusual login patterns or suspicious account behaviour.

You can manage your cookie preferences through your browser settings. Please note that disabling certain cookies may affect the functionality of the 44bet platform. For more information about the specific cookies we use, please contact us at [email protected].

07 Data Retention

44bet retains your personal data for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable law. The following general retention periods apply:

  • Account data — Retained for the duration of your account and for a period of five years after account closure, in accordance with AML and regulatory requirements.
  • Transaction records — Retained for a minimum of five years from the date of the transaction, as required by financial regulations.
  • KYC and verification documents — Retained for five years after the end of the business relationship, or longer if required by law.
  • Support communications — Retained for two years from the date of the last interaction, unless the communication relates to an ongoing dispute or legal matter.
  • Marketing consent records — Retained for as long as you remain subscribed to marketing communications, plus a reasonable period thereafter to demonstrate compliance.

When personal data is no longer required, 44bet securely deletes or anonymises it so that it can no longer be linked to you as an individual. Anonymised data may be retained indefinitely for analytical and statistical purposes.

08 Your Privacy Rights

As a 44bet player, you have the following rights in relation to your personal data. You can exercise any of these rights by contacting us at [email protected]. We will respond to all requests within a reasonable timeframe and in accordance with applicable law.

Right of Access

Request a copy of the personal data 44bet holds about you.

Right to Rectification

Ask us to correct inaccurate or incomplete personal data.

Right to Erasure

Request deletion of your personal data where there is no legitimate reason for us to continue holding it.

Right to Restriction

Ask us to restrict processing of your data in certain circumstances.

Right to Portability

Receive your personal data in a structured, machine-readable format.

Right to Object

Object to processing based on legitimate interests, including direct marketing.

Please note that some rights are subject to limitations. For example, we may be unable to delete certain data that we are legally required to retain. Where we are unable to fulfil a request, we will explain the reason clearly.

09 Data Security

44bet takes the security of your personal data seriously. We implement a range of technical and organisational measures to protect your information against unauthorised access, loss, destruction, or alteration. These measures include:

  • SSL/TLS encryption on all data transmitted between your device and the 44bet platform.
  • Encryption at rest for sensitive data stored on our servers.
  • Access controls that restrict access to personal data to authorised personnel only, on a need-to-know basis.
  • Regular security audits and vulnerability assessments to identify and address potential weaknesses.
  • Two-factor authentication options available to players to add an extra layer of protection to their accounts.
  • Incident response procedures to detect, contain, and respond to any data security incidents promptly.

While 44bet takes every reasonable precaution to protect your data, no system is completely immune to security risks. You also play an important role in keeping your account secure — use a strong, unique password for your 44bet account and never share your login credentials with anyone. If you suspect your account has been compromised, contact us immediately at [email protected].

10 Children's Privacy

The 44bet platform is strictly for adults aged 18 and over. We do not knowingly collect personal data from anyone under the age of 18. If you are under 18, you must not register an account or use the 44bet platform in any way.

If 44bet becomes aware that personal data has been collected from a person under the age of 18, we will take immediate steps to delete that data and close the associated account. If you believe that a minor has registered on the 44bet platform, please contact us immediately at [email protected] so that we can investigate and take appropriate action.

Parents and guardians are encouraged to use parental control tools to prevent minors from accessing online betting platforms. For more information about responsible gaming and underage gambling prevention, please visit our Responsible Gaming page.

11 Changes to This Privacy Policy

44bet may update this Privacy Policy from time to time to reflect changes in our data practices, legal requirements, or the services we offer. When we make changes, the updated policy will be published on this page with a revised effective date at the top.

Where changes are material — meaning they significantly affect how we collect or use your personal data — we will notify you directly via email or through an in-platform notification before the changes take effect. This gives you the opportunity to review the updated policy and, if you do not agree, to close your account before the changes apply.

Your continued use of the 44bet platform after any changes to this Privacy Policy constitutes your acceptance of the updated terms. We recommend reviewing this page periodically to stay informed about how 44bet protects your privacy.

12 Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or to how 44bet handles your personal data, please get in touch with us. We take all privacy enquiries seriously and will respond as quickly as possible.

Privacy enquiries: [email protected]

You can also find answers to common questions on our FAQ page, or review our Terms and Conditions for information about your broader rights and obligations as a 44bet player. For responsible gaming support, visit our Responsible Gaming page.

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